Alfred Place, Fitzrovia, WC1E

Tucked behind a handsome set of gates on one of the West End's prettiest tree-lined streets, this first-floor apartment offers 794 ft² of beautifully proportioned living space in the heart of Bloomsbury — a boutique period conversion that feels a world away from the bustle of Tottenham Court Road, yet is barely one minute from it.

The apartment is arranged with genuine care for how people actually live: a long entrance hall leads through to two well-proportioned double bedrooms and two bathrooms — including a sleek en-suite to the principal bedroom — before opening into the real showstopper, a large open-plan reception room and kitchen. Full-height windows frame leafy views over Store Street towards South Crescent, filling the room with light and offering a front-row seat to one of the neighbourhood's most charming streetscapes.

Store Street itself has quietly become one of Fitzrovia's best-loved local hubs, anchored by Honey & Co. Daily on the ground floor, with the acclaimed restaurants of Charlotte Street just a short stroll away. For commuters, the connectivity is hard to beat: Goodge Street station is 220m away, Tottenham Court Road — and its Elizabeth Line links — just 450m, and Russell Square within easy reach.

Behind its handsome brick façade, this well-run development offers the security and privacy of a boutique block with the character of a true period building — an exceptional all-rounder for anyone seeking a stylish, sociable, superbly connected base in the heart of the West End.

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