Guides
Estate agents set asking prices. Nobody sets them for you. These guides explain how London prices actually work, and how to tell whether the number on a listing is reasonable — using the same public data we run on every property.
You only buy your first home once, and you do it with the least experience you will ever have. This is what to know about price before you offer.
Read the guideAsking prices are set by agents to attract offers, not to reflect value. Here are the five checks that tell you what a flat is actually worth.
Read the guideA fair price is not an opinion — it is a calculation from sold data, floor area and the House Price Index. Here is the method, step by step.
Read the guideSold prices are public data. Most buyers never look at them — and the ones who do often read them wrong. Here is how to do it properly.
Read the guideThe single most useful number in property, and the one portals never show you. How to calculate it and what a good figure looks like by area.
Read the guidePut it into practice
Every valued London listing shows whether the asking price is below, above, or about right — free, on every property.
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