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W1W 5NP

W1 Place, 204 Great Portland Street, London, W1W

£1,966,000
Not valued
1 Beds
1 Baths
52 m² Floor area
Type Flat
Listed 11 Sep 2026
Price per m² £37,808 / m²

A brand new stylish 1-bed on 6th floor, 565 sq ft, south-facing with 24hr concierge. Between Marylebone, Fitzrovia & moments from Regent’s Park. Vibrant cafés, bars & architecture nearby.

Description

On a street as historic as this one, it’s only fitting that W1 Place acts as the unifying line between Marylebone and Fitzrovia, two vibrant neighbourhoods filled with striking architecture and an abundance of cafés, pubs, bars and eateries. This highly crafted building exudes a modern quality, from its welcoming exterior, to its considered interior.

Designed from the inside out, and with an enviable central London location, W1 Place is perfect for the discerning individual, the professional couple and the modern family. The selection of one, two and three-bed layouts provide luxurious living, designed with you at heart.

Boasting a bright, natural limestone façade, bronze-framed lantern bay windows and cast aluminium balustrades, architect Simon Bowden creates a depth and rhythm using light and shade, bringing the building to life. Inspired by the distinctive glaze of Japanese porcelain, the building’s balustrades introduce additional texture as well as artistic flair and frame the windows graciously from the outside in.

At street level, open frontages on all three sides allow the public to connect with the street and the building in a new way. Respectful of the past, but with an eye on the future, W1 Place blends both old and new to provide a modern home in a distinguished district.

Location

Bookended by Oxford Street and Euston Road, Great Portland Street is at the very heart of these two historic districts, and indeed London itself. The acclaimed Portland Hospital nearby has a long list of exceptional notable births from celebrities to the British Royal Family, earmarking the famous medical and wellness tradition in the area.

The blue plaques dotted around the area will tell you that over the years, both Marylebone and Fitzrovia have had their fair share of talented and celebrated individuals walk the streets. Maybe it’s the village feel of Marylebone, or the charm of Fitzrovia – writers and musicians alike have turned to the area for inspiration. Historical legends including Charles Dickens, Virginia Woolf, Dante Gabriel Rossetti and John Lennon have all lived, worked and flourished in this enriching neighbourhood.

The reputations of both Marylebone and Fitzrovia are well deserved. With its quaint storefronts and welcoming community, Marylebone is renowned for its village feel. Fitzrovia weaves historic sites and contemporary charm, creating a unique urban fabric. Today, their differences are smaller but the subtleties remain. The roads that branch off Great Portland Street are home to everything from pubs to parks, florists to famous institutions; even a number of embassies are proud to call Portland Place their home away from home. Impressively individual but perfectly complementary, both areas offer central city living at its finest.

Square Footage: 565 sq ft
Leasehold with approximately 896 years remaining.


Additional Info

Service charge estimated: £14.50-£17.30 per sq ft per annum

How the asking price has moved

Sep 2026
£1,966,000
Listed at original asking price

Prices, costs and transport nearby

What homes within 400 m sold for since Nov 2023, by type. Source: HM Land Registry.

Type Median Middle 80%
Flat This home
Median
124 sales
Terraced
Median
6 sales
Semi-Detached
No sales nearby
Detached
No sales nearby

Most recent sales

Address Sold price Date Type
Flat 41, 49, 49 HALLAM STREET, W1W 6JW £1,400,000 Aug 2026 Flat
Flat 19, GOODWOOD COURT, 54 57 DEVONSHIRE STREET, W1W 5EF £650,000 Jul 2026 Flat
Flat 11, GOODWOOD COURT, 54 57 DEVONSHIRE STREET, W1W 5DZ £510,000 Jun 2026 Flat
Flat 63, 49, 49 HALLAM STREET, W1W 6JP £485,000 Jun 2026 Flat
Flat 65, 105, 105 HALLAM STREET, W1W 5HE £470,000 May 2026 Flat
Flat 31, HALLAM COURT, 77 HALLAM STREET, W1W 5HB £925,000 Mar 2026 Flat
Flat 7, STONE HOUSE, 9 WEYMOUTH STREET, W1W 6DB £1,400,000 Mar 2026 Flat
Flat 2, GOODWOOD COURT, 54 57 DEVONSHIRE STREET, W1W 5DZ £410,000 Mar 2026 Flat
Flat 25, 49, 49 HALLAM STREET, W1W 6JW £670,000 Mar 2026 Flat
Flat 43, 49, 49 HALLAM STREET, W1W 6JW £775,000 Mar 2026 Flat
Flat 2, 94 96, 94 96 PORTLAND PLACE, W1B 1NZ £3,250,000 Feb 2026 Flat
149A CLEVELAND STREET, W1T 6QL £320,000 Jan 2026 Flat
Flat 43, 105, 105 HALLAM STREET, W1W 5HE £385,000 Nov 2025 Flat
Flat 2, 88, 88 PORTLAND PLACE, W1B 1NX £1,015,000 Aug 2025 Flat
Flat A105, 204, 204 GREAT PORTLAND STREET, W1W 5QQ £1,591,000 Jul 2025 Flat
Source: HM Land Registry · within 200 m · most recent first

W1 Place, 204 Great Portland Street, London, W1W

We don't have enough nearby Land Registry sales matched to EPC floor-area data for this postcode and property type to calculate a fair price estimate. All other details are still available.

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About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 52 m². Updated daily.

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