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£492,000 below fair value

NW3 1RT

Willoughby Road, London, NW3

5 Beds
3 Baths
258 m² Floor area
Type Terraced
Listed 20 May 2026
Asking price £4,350,000
Price per m² £16,860 / m²

This handsome Victorian home offers generous, well-balanced accommodation across four floors, retaining much of its period character, high ceilings, original fireplaces and fine proportions, while providing the space and flexibility for modern family living.

The ground floor comprises a generous 31ft double reception and dining room, with a bay window, period fireplace and direct access to the garden, creating a natural flow between everyday living and entertaining. To the rear, the kitchen/breakfast room opens onto the patio, while a guest WC and cellar access complete the floor.

The first floor offers three double bedrooms, one currently arranged as an elegant drawing room, alongside a family bathroom and utility space. The entire second floor is dedicated to the principal suite, comprising a dressing room, en-suite bathroom and access to a 20ft roof terrace with a westerly aspect and open views across Hampstead rooftops.

On the top floor is a self-contained studio, comprising a bedroom, en-suite shower room, kitchenette and built-in storage, well-suited to guests, older children or a home office.

The patio garden is arranged across two levels and lends itself to al fresco dining through the warmer months.

This wonderful family home is situated on Willoughby Road, moments from the independent shops, cafés and restaurants of Hampstead Village and the open green spaces of Hampstead Heath. Hampstead Underground (Northern Line) and Hampstead Heath Overground are both within easy reach, as are several well-regarded schools, including UCS, South Hampstead, King Alfred and Clowns Nursery.

Tenure: Freehold
Council Tax Band: H
Local Authority: Camden
£4,414.24 P/A

How the asking price has moved

May 2026
£4,350,000
Listed at original asking price

What similar homes actually sold for

Nearby Land Registry transactions — the data behind our fair price estimate.

Address Sold price Date Type
33 WILLOUGHBY ROAD, NW3 1RT £2,750,000 Mar 2026 Terraced
Flat 2, 17, 17 WILLOUGHBY ROAD, NW3 1RT £900,000 Sep 2021 Flat
33 WILLOUGHBY ROAD, NW3 1RT £1,660,000 Mar 2021 Terraced
Flat 4, 17, 17 WILLOUGHBY ROAD, NW3 1RT £830,000 Oct 2020 Flat
27 WILLOUGHBY ROAD, NW3 1RT £3,650,000 Apr 2020 Semi-Detached
25 WILLOUGHBY ROAD, NW3 1RT £3,300,000 Mar 2019 Terraced
Source: HM Land Registry · NW3 1RT · Sorted by date

Willoughby Road, London, NW3

Our fair price estimate
£4,842,000
Nearby sold prices per m² × UK HPI × 258 m² floor area (EPC-declared)
Asking price £4,350,000
Fair price £4,842,000
Difference ↓ £492,000 under
Price per m² £16,860 / m²
Contact landlord
About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 258 m². Updated daily.