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£183,000 above fair value

WC2R 3DX

Milford House, 190 Strand, London

2 Beds
2 Baths
91 m² Floor area
Type Flat
Listed 15 May 2026
Asking price £1,950,000
Price per m² £20,879 / m²

Boasting a refined design and spanning 977 sq ft (90.8 sqm), this two bedroom apartment is ideally located in a tranquil spot within the prestigious 190 Strand development. Just moments from the River Thames and Covent Garden, the property is available for sale through Prime London.

The apartment features a generous open-plan reception area with a dining space, complemented by a modern kitchen with integrated Miele appliances. It offers two large double bedrooms, one with an en-suite and dressing area, a separate family bathroom, and plenty of built-in storage. Notable features include comfort cooling, solid parquet wood flooring, two Juliette-style balconies, and a convenient laundry closet.

Residents of 190 Strand enjoy an array of exceptional amenities, including a 24 hour concierge service, a private cinema, a state-of-the-art gym, and a swimming pool with a spa.

The development’s prime location offers the perfect blend of cultural excitement and peaceful riverside living. Situated between the iconic River Thames and the vibrant Covent Garden, it provides easy access to renowned theatres, fine dining, and luxury shopping.

How the asking price has moved

May 2026
£1,900,000
Listed at original asking price
Jul 2026
£1,950,000
Current asking price

What similar homes actually sold for

Nearby Land Registry transactions — the data behind our fair price estimate.

Address Sold price Date Type
Flat 4, TEMPLE HOUSE, 13 ARUNDEL STREET, WC2R 3DX £2,050,000 Apr 2023 Flat
Flat 3, TEMPLE HOUSE, 13 ARUNDEL STREET, WC2R 3DX £1,950,000 Sep 2022 Flat
9 ARUNDEL STREET, WC2R 3DX £2,851,200 Jan 2018 Flat
11 ARUNDEL STREET, WC2R 3DX £3,095,000 Jan 2018 Flat
Flat 21, TEMPLE HOUSE, 13 ARUNDEL STREET, WC2R 3DX £4,733,600 Jan 2018 Flat
Source: HM Land Registry · WC2R 3DX · Sorted by date

Milford House, 190 Strand, London

Our fair price estimate
£1,767,000
Nearby sold prices per m² × UK HPI × 91 m² floor area (EPC-declared)
Asking price £1,950,000
Fair price £1,767,000
Difference ↑ £183,000 over
Price per m² £20,879 / m²
Contact landlord
About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 91 m². Updated daily.