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£124,000 below fair value

NW1 8LB

Gloucester Avenue, Primrose Hill, London, NW1

2 Beds
2 Baths
87 m² Floor area
Type Flat
Listed 15 May 2026
Asking price £1,250,000
Price per m² £14,368 / m²

Stunning apartment over two floors with private terrace in the heart of Primrose Hill.

Located in the heart of Primrose Hill, this exceptional apartment is situated over the second and third floor of a beautiful period building. Extending to approximately 933 sq. ft, the property is presented in excellent condition throughout, blending character features such as fireplaces and sash windows, with contemporary finishes.

The top floor is dedicated to an impressive open-plan living, dining and kitchen space. Large sliding doors open onto the terrace which offers great privacy and a perfect setting for hosting. The kitchen is finished to a high spec and thoughtfully designed to utilise the space well, whilst the living and dining space is flooded with natural light via dormer windows. On the second floor, there are two well-proportioned bedrooms, a family bathroom with separate WC.

Gloucester Avenue is one of the premier roads in Primrose Hill. Situated within 0.1 miles from both Primrose Hill park and Primrose Hill village.


How the asking price has moved

May 2026
£1,250,000
Listed at original asking price

What similar homes actually sold for

Nearby Land Registry transactions — the data behind our fair price estimate.

Address Sold price Date Type
Flat 1, 93, 93 GLOUCESTER AVENUE, NW1 8LB £2,050,000 Aug 2025 Flat
101A GLOUCESTER AVENUE, NW1 8LB £1,300,000 Nov 2024 Flat
Flat 2, 111, 111 GLOUCESTER AVENUE, NW1 8LB £850,000 Feb 2022 Flat
99 GLOUCESTER AVENUE, NW1 8LB £4,850,000 Dec 2020 Terraced
81 GLOUCESTER AVENUE, NW1 8LB £3,000,000 Jun 2020 Terraced
Source: HM Land Registry · NW1 8LB · Sorted by date

Gloucester Avenue, Primrose Hill, London, NW1

Our fair price estimate
£1,374,000
Nearby sold prices per m² × UK HPI × 87 m² floor area (EPC-declared)
Asking price £1,250,000
Fair price £1,374,000
Difference ↓ £124,000 under
Price per m² £14,368 / m²
Contact landlord
About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 87 m². Updated daily.