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WC2R 0HS

Strand, Covent Garden WC2

£3,500,000
Not valued
3 Beds
3 Baths
196 m² Floor area
Type Flat
Listed 11 Sep 2026
Price per m² £21,173 / m²
  • Three Bedroom Duplex Penthouse
  • Beautiful Open-Plan Living Space
  • Separate Kitchen
  • Guest WC
  • Utility Room
  • Two Roof Terraces with River Views
  • Comfort Cooling & Lift
  • Leasehold: 986 Years
  • Ground rent: £500 per annum
  • Service Charge: £17,252 per annum

Long before its current iteration as a boutique residential building, 353 Strand formed part of the working fabric of one of London's great thoroughfares. During the early 19th century it was associated with specialist trades including, from 1812, a workshop for royal trunk maker William Day, who supplied trunks for the travels of both the Dukes of York & Sussex.

Over time it shifted from specialist retail and workshop use to a more fragmented multi-tenant commercial address, housing everyone from stamp dealers to artists, accountants and a tutorial college by 1940. Today, that layered history gives the building a particular sense of character, unmistakably central London, yet still individual: a building shaped by adaptation, reworked in 2014 by boutique developer Seastar as a high-quality residential scheme set above one of the capital's most storied streets.

Arranged over the fourth and fifth floors, the penthouse has a natural sense of separation between living and sleeping spaces.

The lower floor is given to three bedroom suites, including a principal suite with dressing room and a generous en-suite bathroom with steam room, while a utility room adds further practicality to the plan.

Above, the apartment opens out into a dual-aspect reception and dining room, connected by a sweeping glass and oak staircase, with natural light a defining feature throughout. The upper floor in particular feels open and elevated, with two terraces accessed via French doors from the main living space, looking south towards the Thames, the South Bank and the surrounding skyline of central London.

Windows to the rear and a run of generous skylights overhead ensure light enters the living space from all angles, creating wonderful light-play across the open-plan space and its natural smoked oak floors as the sun makes its way from east to west.

The Hacker Systemat ART kitchen is contemporary, understated and finished with white satin lacquer and terra oak cabinetry, with diamond white composite stone worktops and integrated Siemens appliances, designed to feel practical and visually calm. Positioned just off the principal living space, the kitchen works equally well for day-to-day use and more informal hosting, sitting naturally within the well-considered flow of the upper floor of the apartment.

All three generous bedroom suites are accessed from the main entrance hallway on the lower level, with the principal suite located to the front of the building and secondary suites situated to the rear. Bedrooms are finished in a calm, contemporary palette, with bespoke joinery and plentiful wardrobe and storage space.

Bathrooms combine contemporary natural materials including hand selected marble, with polished fittings from Lefroy Brooks and Villeroy & Boch sanitaryware, augmented with mirrored cabinetry and underfloor heating bringing a clear sense of quality. The principal bathroom has the added benefit of a walk-in shower, freestanding rolltop bath and separate steam room.

The lower level also benefits from a separate walk-in cloak cupboard, through which you access the well appointed and good-sized sperate laundry room.

The exterior front elevation of 353 Strand stands proud above the intersection of Strand and Aldwych, just across the street from the recently pedestrianised public space around the church of St. Mary le Strand and Somerset House, leading to Kings College London and 180 Studios, home to Soho House's WC2 outpost at 180 Strand.

Strand is the southern boundary of Covent Garden running parallel to the River Thames and linking the cities of London & Westminster. A neighbourhood that offers everything from river views and world class theatres, to green open space and village vibes. The link between Westminster and the City of London, modern Strand has shaken off it's reputation as a traffic congested artery to be avoided, now boasting a Soho House at 180 Strand, a number of luxury residential developments and a wonderful new public space at the eastern end where it meets Aldwych around St. Mary's Church opposite Kings College London.

Covent Garden is globally recognised as London's premier cultural, retail, leisure & entertainment destination. The Royal Opera House dominates the piazza with world renowned residents the Royal Ballet & Royal Opera, plus many of the world's most popular stage shows can be found at the numerous theatres within a few minutes walk. A short stroll across Waterloo Bridge takes you to the South Bank, one of the few London locations that can rival Covent Garden for culture, being home to the National Theatre, Hayward Gallery, British Film Institute, National Film Theatre, The Royal Festival Hall, Queen Elizabeth Hall and the Purcell Room.

This is an exceptionally well-connected part of London, with mainline rail services from Charing Cross to the southeast, as well as District, Circle, Bakerloo and Northern Line tube service from Embankment station and riverboat services to both West London and the City & Canary Wharf from nearby Embankment Pier.

How the asking price has moved

Sep 2026
£4,150,000
Listed at original asking price
Sep 2026
£3,500,000
Current asking price

Prices, costs and what's nearby

What homes within 400 m sold for since Nov 2023, by type. Source: HM Land Registry.

Type Median Middle 80%
Flat This home
Median
64 sales
Terraced
No sales nearby
Semi-Detached
No sales nearby
Detached
No sales nearby

Most recent sales

Address Sold price Date Type Distance
Flat 18, HARLEQUIN COURT, 20 TAVISTOCK STREET, WC2E 7NZ £1,300,000 May 2026 Flat 120 m
Flat 304, MARCONI HOUSE, 335 STRAND, WC2R 1HA £575,000 May 2026 Flat 140 m
Flat 2, HARLEQUIN COURT, 20 TAVISTOCK STREET, WC2E 7NZ £599,000 Mar 2026 Flat 120 m
Flat I, 49, 49 WELLINGTON STREET, WC2E 7BN £1,390,000 Feb 2026 Flat 160 m
Flat 8, SAVOY APARTMENTS, 6 SAVOY COURT, WC2R 0EY £1,600,000 Oct 2025 Flat 130 m
Flat 21, HARLEQUIN COURT, 20 TAVISTOCK STREET, WC2E 7NZ £980,000 Sep 2025 Flat 120 m
Flat 307, MARCONI HOUSE, 335 STRAND, WC2R 1HA £908,000 Aug 2025 Flat 140 m
Flat 6, 22, 22 SOUTHAMPTON STREET, WC2E 7JA £4,090,000 Jul 2025 Flat 200 m
Flat 26, STIRLING COURT, TAVISTOCK STREET, WC2E 7NU £600,000 Jun 2025 Flat 190 m
Flat 2, JUBILEE PIAZZA, SOUTHAMPTON STREET, WC2E 7QH £3,815,000 Mar 2025 Flat 190 m
Flat 403, MARCONI HOUSE, 335 STRAND, WC2R 1HA £950,000 Mar 2025 Flat 140 m
Flat 5, HARLEQUIN COURT, 20 TAVISTOCK STREET, WC2E 7NZ £1,350,000 Feb 2025 Flat 120 m
Flat 27, HARLEQUIN COURT, 20 TAVISTOCK STREET, WC2E 7NZ £1,100,000 Jan 2025 Flat 120 m
Flat 707, MARCONI HOUSE, 335 STRAND, WC2R 1HA £715,000 Jan 2025 Flat 140 m
Flat 1, 23, 23 TAVISTOCK STREET, WC2E 7NX £2,700,000 Dec 2024 Flat 150 m
Source: HM Land Registry · within 200 m (distance to postcode centre) · most recent first

Strand, Covent Garden WC2

We don't have enough nearby Land Registry sales matched to EPC floor-area data for this postcode and property type to calculate a fair price estimate. All other details are still available.

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About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 196 m². Updated daily.

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