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WC2R 3DX

Milford House, 190 Strand, London

£1,950,000
£173,000 above fair value
2 Beds
2 Baths
91 m² Floor area
Type Flat
Listed 11 Sep 2026
Price per m² £21,429 / m²
  • Two bedroom apartment
  • 977 sq ft (90.8 sqm)
  • Spacious balcony
  • Resident's gym, pool, spa and cinema room
  • Moments from Covent Garden
  • 24 hour concierge

Boasting a refined design and spanning 977 sq ft (90.8 sqm), this two bedroom apartment is ideally located in a tranquil spot within the prestigious 190 Strand development. Just moments from the River Thames and Covent Garden, the property is available for sale through Prime London.

The apartment features a generous open-plan reception area with a dining space, complemented by a modern kitchen with integrated Miele appliances. It offers two large double bedrooms, one with an en-suite and dressing area, a separate family bathroom, and plenty of built-in storage. Notable features include comfort cooling, solid parquet wood flooring, two Juliette-style balconies, and a convenient laundry closet.

Residents of 190 Strand enjoy an array of exceptional amenities, including a 24 hour concierge service, a private cinema, a state-of-the-art gym, and a swimming pool with a spa.

The development’s prime location offers the perfect blend of cultural excitement and peaceful riverside living. Situated between the iconic River Thames and the vibrant Covent Garden, it provides easy access to renowned theatres, fine dining, and luxury shopping.

How the asking price has moved

Sep 2026
£1,950,000
Listed at original asking price

Prices, costs and what's nearby

What homes within 400 m sold for since Nov 2023, by type. Source: HM Land Registry.

Type Median Middle 80%
Flat This home
Median
26 sales
Terraced
No sales nearby
Semi-Detached
No sales nearby
Detached
No sales nearby

Most recent sales

Address Sold price Date Type Distance
Flat 106, SAVOY HOUSE, 190 STRAND, WC2R 1AB £1,500,000 Jul 2026 Flat 80 m
Flat 10, CLEMENT HOUSE, 190 STRAND, WC2R 1AB £2,700,000 Mar 2026 Flat 80 m
Flat 103, SAVOY HOUSE, 190 STRAND, WC2R 1AB £1,180,000 Dec 2025 Flat 80 m
Flat 2, 213, 213 STRAND, WC2R 1AP £900,000 Aug 2025 Flat 160 m
Flat 160, MILFORD HOUSE, 190 STRAND, WC2R 1AB £1,850,000 May 2025 Flat 80 m
Flat 96, GLADSTONE HOUSE, 190 STRAND, WC2R 1AB £7,500,000 Mar 2025 Flat 80 m
Flat 109, SAVOY HOUSE, 190 STRAND, WC2R 1AB £1,860,875 Jan 2025 Flat 80 m
Flat 150, MILFORD HOUSE, 190 STRAND, WC2R 1AB £2,000,000 Oct 2024 Flat 80 m
Flat 35, WREN HOUSE, 190 STRAND, WC2R 1AB £2,350,000 Jan 2024 Flat 80 m
Source: HM Land Registry · within 200 m (distance to postcode centre) · most recent first

Milford House, 190 Strand, London

Asking price
£1,950,000
£173,000 above fair value
Our fair price estimate £1,777,000
Price per m² £21,429 / m²
Fair price = nearby sold prices per m² × UK HPI × 91 m² floor area (EPC-declared). Source: Land Registry, EPC & UK HPI.
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About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 91 m². Updated daily.

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