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WC2R 3DA

Strand, London, WC2R

£1,600,000
Not valued
1 Beds
1 Baths
68 m² Floor area
Type Flat
Listed 11 Sep 2026
Price per m² £23,529 / m²
  • 1 Double Bedroom
  • Balcony
  • 24 hour conceriage
  • Private Cinema Room
  • State of the art Gym
  • Swimming Pool
  • Spa
  • 737 sq ft
  • Share of Freehold (980 years 9 months)
  • Service charge £6,000 pa

Alliance London is delighted to introduce this exceptional one-bedroom apartment situated in the prestigious 190 The Strand, an exclusive development in the heart of London’s WC2R.

Boasting elegant interiors and high-end finishes throughout, this apartment offers a blend of comfort and sophistication. Upon entering, you’ll find a spacious entrance hall with ample built-in storage, leading to a generous open-plan reception room and L-shaped kitchen that seamlessly connects to a private balcony. The substantial double bedroom, complete with bespoke walk-in wardrobes, ensures an excellent balance of space and convenience. Completing the property is a luxurious bathroom suite.

Residents of 190 The Strand enjoy unmatched amenities, including a five-star, 24-hour concierge service, a private cinema, and a state-of-the-art gym. The development also features an exclusive swimming pool and spa.

Located in London’s WC2R, the apartment is perfectly positioned near the iconic Strand, one of the capital’s most vibrant and historic streets. The area is renowned for its world-class theatres, luxury boutiques, and fine dining establishments, while landmarks such as Somerset House, Covent Garden, and the River Thames are just a short stroll away. With excellent transport links, including nearby Temple and Covent Garden Underground Stations, residents can easily access all that London has to offer.

This stunning apartment at 190 The Strand is an ideal investment or home for those seeking refined living in one of London’s most sought-after locations

How the asking price has moved

Sep 2026
£1,600,000
Listed at original asking price

Prices, costs and what's nearby

What homes within 400 m sold for since Nov 2023, by type. Source: HM Land Registry.

Type Median Middle 80%
Flat This home
Median
35 sales
Terraced
No sales nearby
Semi-Detached
No sales nearby
Detached
No sales nearby

Most recent sales

Address Sold price Date Type Distance
Flat 106, SAVOY HOUSE, 190 STRAND, WC2R 1AB £1,500,000 Jul 2026 Flat 60 m
Flat 10, CLEMENT HOUSE, 190 STRAND, WC2R 1AB £2,700,000 Mar 2026 Flat 60 m
Flat 103, SAVOY HOUSE, 190 STRAND, WC2R 1AB £1,180,000 Dec 2025 Flat 60 m
Flat 2, 213, 213 STRAND, WC2R 1AP £900,000 Aug 2025 Flat 120 m
Flat 1, 227 228, 227 228 STRAND, WC2R 1BE £2,100,000 Jul 2025 Flat 180 m
Flat 160, MILFORD HOUSE, 190 STRAND, WC2R 1AB £1,850,000 May 2025 Flat 60 m
Flat 96, GLADSTONE HOUSE, 190 STRAND, WC2R 1AB £7,500,000 Mar 2025 Flat 60 m
Flat 109, SAVOY HOUSE, 190 STRAND, WC2R 1AB £1,860,875 Jan 2025 Flat 60 m
Flat 7, 227 228, 227 228 STRAND, WC2R 1BE £850,000 Jan 2025 Flat 180 m
Flat 8, 227 228, 227 228 STRAND, WC2R 1BE £825,000 Dec 2024 Flat 180 m
Flat 150, MILFORD HOUSE, 190 STRAND, WC2R 1AB £2,000,000 Oct 2024 Flat 60 m
Flat 3, 227 228, 227 228 STRAND, WC2R 1BE £1,850,000 Sep 2024 Flat 180 m
227 228 STRAND, WC2R 1BE £2,100,000 Jun 2024 Flat 180 m
Flat 35, WREN HOUSE, 190 STRAND, WC2R 1AB £2,350,000 Jan 2024 Flat 60 m
Source: HM Land Registry · within 200 m (distance to postcode centre) · most recent first

Strand, London, WC2R

We don't have enough nearby Land Registry sales matched to EPC floor-area data for this postcode and property type to calculate a fair price estimate. All other details are still available.

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About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 68 m². Updated daily.

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