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WC1A 1DB

101-103 New Oxford Street, Fitztrovia, London, WC1A

£5,500,000
Not valued
3 Beds
3 Baths
196 m² Floor area
Type Flat
Listed 11 Sep 2026
Price per m² £30,357 / m²

An exceptional three-bedroom apartment positioned within one of London’s most iconic landmark buildings in the heart of the West End. Situated on the eighteenth floor and extending to approximately 2,113 sq ft, this beautifully designed apartment offers expansive living accommodation, elegant interiors and spectacular elevated views across the London skyline.

The apartment is centred around an impressive reception and dining room measuring over 32 feet in length, creating a remarkable entertaining space filled with natural light from large windows along the façade. The separate contemporary kitchen is thoughtfully arranged with integrated appliances, generous storage and sleek finishes, perfectly suited for both everyday living and hosting guests. The principal bedroom suite is generously proportioned with fitted wardrobes and a luxurious en suite bathroom, while two further double bedrooms are served by additional stylish bathrooms. A separate study provides an ideal home office or reading room, adding flexibility for modern living.

Originally designed by celebrated architect Richard Seifert, Centre Point has been transformed into an exclusive residential development combining its Grade II listed architectural heritage with refined contemporary design. Residents benefit from an exceptional collection of amenities including a 24-hour concierge and security service, a private residents’ lounge, screening room, dining facilities, spa, gymnasium and a stunning 30-metre swimming pool. The building is renowned for its hotel-style services, sophisticated interiors by Conran & Partners and panoramic views over the capital.

Perfectly positioned where Covent Garden, Soho, Fitzrovia and Bloomsbury meet, the apartment is surrounded by some of London’s finest restaurants, theatres, cafés and luxury shopping destinations. Oxford Street and Regent Street are moments away, while the cultural attractions of the West End and Covent Garden can be reached within a short walk.

Transport connections are outstanding, with Tottenham Court Road Station approximately 0.1 miles away, providing access to the Elizabeth, Central and Northern lines for rapid connections across London and direct routes to Heathrow Airport. Oxford Circus Station is approximately 0.5 miles away, while Leicester Square Station is around 0.4 miles from the property.

The property is also exceptionally well placed for access to some of central London’s most respected educational institutions like University College London, London School of Economics and Political Science, King's College London. Nearby independent schools include Wetherby Senior School and Southbank International School Westminster.

How the asking price has moved

Sep 2026
£5,950,000
Listed at original asking price
Nov 2026
£5,500,000
Current asking price

Prices, costs and transport nearby

What homes within 400 m sold for since Nov 2023, by type. Source: HM Land Registry.

Type Median Middle 80%
Flat This home
Median
77 sales
Terraced
Median
2 sales
Semi-Detached
No sales nearby
Detached
No sales nearby

Most recent sales

Address Sold price Date Type
Flat 34, CENTRE POINT HOUSE, 15A ST GILES HIGH STREET, WC2H 8LW £490,000 Aug 2026 Flat
Flat 3, CENTRE POINT TOWER, 101 103 NEW OXFORD STREET, WC1A 1DB £9,000,000 Jul 2026 Flat
Flat 10, 5, 5 CENTRAL ST GILES PIAZZA, WC2H 8AB £850,000 Jul 2026 Flat
Flat 76, BEDFORD COURT MANSIONS, BEDFORD AVENUE, WC1B 3AE £1,150,000 Apr 2026 Flat
Flat 21, PARNELL HOUSE, STREATHAM STREET, WC1A 1JB £470,000 Nov 2025 Flat
Flat 3, 49, 49 HANWAY STREET, W1T 1AY £875,000 Oct 2025 Flat
Flat 118, BEDFORD COURT MANSIONS, BEDFORD AVENUE, WC1B 3AG £1,400,000 Aug 2025 Flat
Flat 55, BEDFORD COURT MANSIONS, BEDFORD AVENUE, WC1B 3AD £891,500 Jul 2025 Flat
Flat 5, EXIDE HOUSE, 231 SHAFTESBURY AVENUE, WC2H 8EL £967,000 Jul 2025 Flat
Flat 51, CENTRE POINT TOWER, 101 103 NEW OXFORD STREET, WC1A 1DB £5,625,000 Mar 2025 Flat
Flat 12, CENTRE POINT TOWER, 101 103 NEW OXFORD STREET, WC1A 1DB £6,350,000 Mar 2025 Flat
Flat 66, CENTRE POINT TOWER, 101 103 NEW OXFORD STREET, WC1A 1DB £2,480,000 Mar 2025 Flat
Flat 25, 5, 5 CENTRAL ST GILES PIAZZA, WC2H 8AB £699,000 Feb 2025 Flat
Flat 45, CENTRE POINT TOWER, 101 103 NEW OXFORD STREET, WC1A 1DB £6,443,750 Dec 2024 Flat
Flat 5, 1A, 1A PHOENIX STREET, WC2H 8BU £1,000,000 Dec 2024 Flat
Source: HM Land Registry · within 200 m · most recent first

101-103 New Oxford Street, Fitztrovia, London, WC1A

Our estimate from nearby Land Registry sales is too far from the asking price to trust, so we don't give a verdict on this listing. All other details are still available.

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About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 196 m². Updated daily.

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