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NW3 1RT

Willoughby Road, London, NW3

£4,350,000
£552,000 below fair value
5 Beds
3 Baths
258 m² Floor area
Type Terraced
Listed 11 Sep 2026
Price per m² £16,860 / m²

This handsome Victorian home offers generous, well-balanced accommodation across four floors, retaining much of its period character, high ceilings, original fireplaces and fine proportions, while providing the space and flexibility for modern family living.

The ground floor comprises a generous 31ft double reception and dining room, with a bay window, period fireplace and direct access to the garden, creating a natural flow between everyday living and entertaining. To the rear, the kitchen/breakfast room opens onto the patio, while a guest WC and cellar access complete the floor.

The first floor offers three double bedrooms, one currently arranged as an elegant drawing room, alongside a family bathroom and utility space. The entire second floor is dedicated to the principal suite, comprising a dressing room, en-suite bathroom and access to a 20ft roof terrace with a westerly aspect and open views across Hampstead rooftops.

On the top floor is a self-contained studio, comprising a bedroom, en-suite shower room, kitchenette and built-in storage, well-suited to guests, older children or a home office.

The patio garden is arranged across two levels and lends itself to al fresco dining through the warmer months.

This wonderful family home is situated on Willoughby Road, moments from the independent shops, cafés and restaurants of Hampstead Village and the open green spaces of Hampstead Heath. Hampstead Underground (Northern Line) and Hampstead Heath Overground are both within easy reach, as are several well-regarded schools, including UCS, South Hampstead, King Alfred and Clowns Nursery.

Tenure: Freehold
Council Tax Band: H
Local Authority: Camden
£4,414.24 P/A

How the asking price has moved

Sep 2026
£4,350,000
Listed at original asking price

Prices, costs and transport nearby

What homes within 400 m sold for since Nov 2023, by type. Source: HM Land Registry.

Type Median Middle 80%
Flat
Median
122 sales
Terraced This home
Median
36 sales
Semi-Detached
Median
9 sales
Detached
Median
4 sales

Most recent sales

Address Sold price Date Type
Flat 16, WILLOW HALL, WILLOW ROAD, NW3 1TR £665,000 Aug 2026 Flat
42 WILLOW ROAD, NW3 1TS £3,700,000 Aug 2026 Flat
7A WILLOUGHBY ROAD, NW3 1RP £620,000 Jul 2026 Flat
8A GAYTON CRESCENT, NW3 1TT £600,000 Jun 2026 Flat
Flat 1, 56, 56 ROSSLYN HILL, NW3 1ND £530,000 May 2026 Flat
Flat 2, 12, 12 WELL WALK, NW3 1LD £675,000 Apr 2026 Flat
15 GAYTON ROAD, NW3 1TX £4,300,000 Apr 2026 Terraced
26 DENNING ROAD, NW3 1SU £4,250,000 Apr 2026 Terraced
18 DENNING ROAD, NW3 1SU £2,500,000 Apr 2026 Terraced
33 WILLOUGHBY ROAD, NW3 1RT £2,750,000 Mar 2026 Terraced
1B RUDALL CRESCENT, NW3 1RR £1,535,000 Feb 2026 Flat
Flat 2, 28, 28 CARLINGFORD ROAD, NW3 1RX £560,000 Feb 2026 Flat
Flat A, 8, 8 WILLOUGHBY ROAD, NW3 1SA £1,550,000 Nov 2025 Flat
Flat 4, 27, 27 WILLOW ROAD, NW3 1TL £830,000 Oct 2025 Flat
Flat 2, 31, 31 WILLOW ROAD, NW3 1TL £680,000 Oct 2025 Flat
Source: HM Land Registry · within 200 m · most recent first

Willoughby Road, London, NW3

Asking price
£4,350,000
£552,000 below fair value
Our fair price estimate £4,902,000
Price per m² £16,860 / m²
Fair price = nearby sold prices per m² × UK HPI × 258 m² floor area (EPC-declared). Source: Land Registry, EPC & UK HPI.
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About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 258 m². Updated daily.

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