Back to search results

W1T 3BP

Pearson Square, Westminster, City Of Westminster, London

£1,900,000
£538,000 below fair value
2 Beds
2 Baths
100 m² Floor area
Type Flat
Listed 17 Sep 2026
Price per m² £19,500 / m²

South-facing and six floors above Fitzrovia, 601 is a home at eye level, with the BT Tower rising beyond them. There is an unexpected sense of privacy here: London is in view, while the apartment feels quietly removed from the streets below.

Across approximately 1,076 sq ft, the rooms flow easily around an open-plan reception room and kitchen. The south-facing aspect makes this a particularly inviting place to spend time, whether working at the dining table or settling in for the afternoon. A private balcony extends the living space outdoors, offering somewhere to pause above the rooftops. Timber flooring, oak cabinetry and an integrated kitchen with Miele appliances bring warmth and continuity to the interior.

The layout offers something relatively rare at Fitzroy Place: an additional room that can serve as a separate study or third bedroom. It allows working life to have its own space, with flexibility for guests or changing needs. The principal bedroom has fitted wardrobes and an en-suite bathroom, complemented by a second bedroom and a separate shower room. Parking and additional basement storage add practical value, alongside the storage within the apartment.

Residents also have access to the Fitzroy Club, with its gym, private cinema, lounge and private dining facilities, while a 24-hour concierge provides everyday assistance. Below, Pearson Square and the restored Fitzrovia Chapel give the development a distinctive setting. Charlotte street's restaurants are close by, with Marylebone and Soho within easy reach. Tottenham Court Road provides Elizabeth line connections across London and to Heathrow.

How the asking price has moved

Sep 2026
£1,950,000
Listed at original asking price
Oct 2026
£1,900,000
Current asking price

Prices, costs and transport nearby

What homes within 400 m sold for since Nov 2023, by type. Source: HM Land Registry.

Type Median Middle 80%
Flat This home
Median
117 sales
Terraced
Median
4 sales
Semi-Detached
No sales nearby
Detached
No sales nearby

Most recent sales

Address Sold price Date Type
Flat 10C, CLEVELAND HOUSE, 8 10 CLEVELAND STREET, W1T 4HY £475,000 Jul 2026 Flat
Flat 29, FURNIVAL MANSIONS, WELLS STREET, W1T 3PL £499,950 Jul 2026 Flat
Flat G01, 3, 3 PEARSON SQUARE, W1T 3BG £1,900,000 Jul 2026 Flat
Flat 2, 8, 8 BOURLET CLOSE, W1W 7BN £1,150,000 Jun 2026 Flat
Flat 8, 3, 3 TOTTENHAM MEWS, W1T 4AB £1,200,000 May 2026 Flat
Flat 22, FURNIVAL MANSIONS, WELLS STREET, W1T 3PL £525,000 May 2026 Flat
Flat 202, 7, 7 PEARSON SQUARE, W1T 3BP £2,600,000 Apr 2026 Flat
Flat 5, 61, 61 CHARLOTTE STREET, W1T 4PF £1,450,000 Mar 2026 Flat
Flat 101, 3, 3 PEARSON SQUARE, W1T 3BG £2,750,000 Mar 2026 Flat
Flat 7, 21 22, 21 22 NASSAU STREET, W1W 7AG £725,000 Mar 2026 Flat
Flat 19, FURNIVAL MANSIONS, WELLS STREET, W1T 3PL £605,000 Mar 2026 Flat
1C BOURLET CLOSE, W1W 7BF £1,985,000 Mar 2026 Flat
Flat 48, 48, 48 WELLS STREET, W1T 3PW £1,100,000 Mar 2026 Flat
Flat 4, 11 12, 11 12 TOTTENHAM MEWS, W1T 4AG £675,000 Feb 2026 Flat
Flat 33, FURNIVAL MANSIONS, WELLS STREET, W1T 3PL £505,000 Dec 2025 Flat
Source: HM Land Registry · within 200 m · most recent first

Pearson Square, Westminster, City Of Westminster, London

Asking price
£1,900,000
£538,000 below fair value
Our fair price estimate £2,438,000
Price per m² £19,500 / m²
Fair price = nearby sold prices per m² × UK HPI × 100 m² floor area (EPC-declared). Source: Land Registry, EPC & UK HPI.
Show on Google Maps Directions to preferred destination
About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 100 m². Updated daily.

Premium

Unlock this with Premium